Cloudy Bay | Open What Could Be
About the campaign
Josh Griggs and Taylor Prichard collaborate to shoot the new Cloudy Bay 'Open What Could Be' Global campaign. The multi-day shoot captured five distinct campaigns across different Auckland landscapes. We are excited to share the first of the campaigns 'The Cool Off'. Stills shot by Josh Griggs, motion shot by Taylor Prichard.
A note from Jason Jones, Agent & Executive Producer:
"Working with a fantastic team in collaboration is always the dream, and having this ongoing opportunity is the pinnacle. Partnering with Tribal and Cloudy Bay on their 2026 Global Campaign—which is arguably the best to date—has been an absolute pleasure.
Being invited to work closely as one team for the duration of this long lead-time project to ensure every detail was perfectly executed is a luxury, and it is evident in the creative, planning, and execution. Special thanks to Josh Griggs for leading the photography, Taylor Prichard for managing the motion, Mariel Schroder for leading the creative and on-set direction, and Paul Kim our talented producer for wrangling all moving parts.
I am excited to share the first of five executions, which are launching globally across the year. Special thanks to everyone involved and to our friends at Cloudy Bay."
Credits
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Client
Cloudy Bay
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Photographer
Josh Griggs
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DOP
Taylor Prichard
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Executive Producer
Jason Jones
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Producer
Paul Kim
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Static Producer
Sarah Zwart
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Agency
Tribal
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1st AC
Sofi Issac-Zade
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Gaffer
Fraser McKay
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Gaffer Assists
Matt Kofoed
Alex Jenkins
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DIT
Jack Hurst
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Art Department
Sam van Kan
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Prop Stylist Assistant
Florence Fournier
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Food Stylist
Fiona Hugues
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Wardrobe
Courtney Joe
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Wardrobe Assist
Levi Tan
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Hair & Makeup
Virginia Carde
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Hair & Makeup Assist
Miranda Raman
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Digital Operator
Gavin McGregor
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Talent
Samanta, Jose, Sol, Agung, Osh
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BTS Photographer, Videographer & Edit
Christian Sweet
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Motion Post Production
Futura Studio
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Stills Post-Production
Ring Studio
About the campaign
Josh Griggs and Taylor Prichard collaborate to shoot the new Cloudy Bay 'Open What Could Be' Global campaign. The multi-day shoot captured five distinct campaigns across different Auckland landscapes. We are excited to share the first of the campaigns 'The Cool Off'. Stills shot by Josh Griggs, motion shot by Taylor Prichard.
A note from Jason Jones, Agent & Executive Producer:
"Working with a fantastic team in collaboration is always the dream, and having this ongoing opportunity is the pinnacle. Partnering with Tribal and Cloudy Bay on their 2026 Global Campaign—which is arguably the best to date—has been an absolute pleasure.
Being invited to work closely as one team for the duration of this long lead-time project to ensure every detail was perfectly executed is a luxury, and it is evident in the creative, planning, and execution. Special thanks to Josh Griggs for leading the photography, Taylor Prichard for managing the motion, Mariel Schroder for leading the creative and on-set direction, and Paul Kim our talented producer for wrangling all moving parts.
I am excited to share the first of five executions, which are launching globally across the year. Special thanks to everyone involved and to our friends at Cloudy Bay."