When Munich-born Tobias Kraus moved to New Zealand seven years ago, it was a fresh start in more ways than one. He had been living in Berlin, working in publishing and in bars, while exercising his creative side with his own writing of short stories                     and screenplays.

He’d long had a hankering to be a film director. The former literature student collaborated with other budding film-makers on films, both writing and directing. The move Down Under, however, brought him to a crossroads, and the photography enthusiast, who’d first picked up a camera at the age of 16 and hadn’t put it down since,
had an epiphany: with the same gumption that saw him move to a country he’d never even had on his radar before, he decided to turn his love of photography into a career. And suddenly things made a lot of sense.

He realised he’d really been doing photography all along. Now his skill at directing people, setting up scenes and telling a story coincided in imagery with a sense of drama and energy, often reminiscent of stills from a film set. It was his ambition to direct that he had in fact kept for photography, and that manifested in front of the lens. And that lens seems to be getting ready for a long road-trip:

“I know that it sounds like a terrible cliché, but it actually is a dream”, he says. “You have the perfect excuse to capture the entire world around you, around the clock. There’s always something waiting to be created: a lifestyle campaign, a portrait, an advertising idea that comes to life. On a good day, a day of shooting is nothing but a great adventure. And when you’ve got New Zealand as a backdrop, there are plenty of        good days”.