The Collective Force is a high profile photographers agency based in Auckland, New Zealand and was founded in 1996 by Christina Force.

As of mid April 2012, the business has been taken over for future management and operations by Jason Jones. After an extensive 17 year career in the advertising industry, in the areas of Creative Services Management and Integrated Production, Jason has acquired The Collective Force; New Zealands first photographers agency.

He takes over the helm from Christina Force who built The Collective Force into an international go-to agency, introducing local photographers to Asia and the USA and bringing countless global campaigns to New Zealands shores.

The Collective Force continues to draw on Christina's knowledge and experience by contracting her as a consultant.