The Collective Force is a photographer's agency based in Auckland, New Zealand. It was set up in 1996 by Christina Force, who arrived in New Zealand from the ad industry in London, and saw the potential to work with great photographers who had also chosen this beautiful country as their home.

Primarily The Collective Force photographers all have a point of difference - a look to their work which gives them the edge. But New Zealanders are known for their friendly personalities and this group is no exception, meeting regularly to share advice between travelling all around the world on assignments. The agency also has its own production company, which supports the photographers with the majority of their assignments, thus enabling the creative process to continue unhindered.

It is the aim of The Collective Force to bring the New Zealand energy to the world through photography, and in turn to bring the world to New Zealand.